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Discord Stage Discovery is a new way for friends to hang out and discover audio events

Discord is staving off threats from competitors by deepening its audio communication service for gamers and other communities. Today, the company is unveiling Stage Discovery, which is a new way for friends to hang out and discover audio events.

The company implemented the Stage Channels at the end of March, a mass audio events service similar to the operation of the Clubhouse social network. Now the company adds Stage Discovery, it says on its blog, a tool for finding audio events.

Discord is obviously taking notes from Clubhouse here — live audio event discovery is Clubhouse’s whole thing — but Discord’s deep well of interest-based communities stands to push its own experience far beyond what the newer audio upstart can offer. The company has a five year head start and universal brand recognition with young people: most of its 150 million monthly active users are the 18-24 year-olds who comprise a big chunk of Gen Z.

To highlight Stage Discovery and generally boost their social audio profile, Discord has scheduled some famous names for interviews, demonstrations and other shows. The lineup kicks off with MC Jin and Wyclef Jean performing June 4, followed by an unusual mixture ranging from a couple of contestants on RuPaul’s Drag Race, some Fantasy Football experts, and Binging with Babish, a show about trying to make fictional food come to life. With Discovery operating, event planners may be feeling more confident in running a Stage Channel in a way that will actually bring in people who really want to be there.

Citron said that Discord has grown to 150 million monthly active users, and it doubled its numbers from 2019 to 2020, when the pandemic made its mission of creating places for people to belong became more important than ever. Discord doesn’t sell advertising or user data, and it relies upon its Nitro subscriptions for higher-quality services to generate revenue. That strategy could have made Discord vulnerable to being acquired. But Citron said that Nitro subscription revenue tripled and that it has a “strong and healthy business.”

"This really is a window into communities and how to join those communities," Discord Product Marketing spokesperson Jesse Wofford told TechCrunch, reporting that the tool enables events to connect users with the communities.

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